Crosley 1932 - in Radio Retailing and other Magazines

Radio Retailing was most probably the most often used magazine for dealers. For bigger advertisers most radios were covered in some way - either by ads or by short articles with some pictures by the editors. Together with Crosley folders and fliers we will get a rather true picture if we keep record here of the facts we can discover.

Just in short a list for 1932:

January
Inside Back Cover (IBC) general text full page with "Home of "the Nation's Station" - WLW.
Not mentioned on page 46 for new products.

February
New: Only Refrigerators - first time for Crosley (C-12 + "Home unit").
IBC: 1 paged ad:
Discoverer, a Lowboy 7 tubes, BC and SW,  23.75 x 40 x 11.875", $ 77.50;
Adventurer, 6 feet, stretcher, 12 tubes, BC and SW, 26.5 x 44 x 14", $ 119.50
"Other receivers" (probably not new):Littlfella at $ 36.36, Bigfella at $ 48.48, 5-tube Pntonde output.
8-tube Push-Pull series table, console and Grandfather clock from $ 49.75 to $ 95.
10-tube Push-Pull Meter tuning table $ 69.50, sic-legged cconsole $ 99.50.

Same in Febraury issue of "Radio & Electric Appliance Journal":
Page 8 ad one page - plus Page 43:
List of 18 radio models plus 4 battery versions for same name:
Tymamite $ 29.75, SuperHet: 24 35 47 80
Battery Playboy $ 39.50, SH: 8 tubes.
Bonnleboy $ 39.75, SH 24 35 47 80.
Litlfella $ 36.36, SH 24 24 35 47 80.
Bigfella $ 48.48, Same tubes as Litlfella.
*Playboy $ 49.75, SH, 24 27 27 35 35 47 47 80 * = C chassis add $ 7.50=36 36 36 36 37 71A 71A.
Caroler $ 59.75, SH, 24 27 27 35 35 47 47 80.
*Merrymaker $ 75, SH, 24 27 27 35 35 47 47 80, 2 speakers.
*Announcer $ 85, SH, 24 27 27 35 35 47 47 80, 2 speakers.
*Playtime $ 95, SH, 24 27 27 35 35 47 47 80, 2 speakers.
Tenstrike $ 69.50, SH, 24 27 27 27 35 35 35 47 47 80.
Happy Hour $ 99.50, SH, 24 27 27 27 35 35 35 47 47 80 (dual speakers for plus $ 10).
Battery Showboy $ 47.50, TRF, 31 31 31 32 32 32.
Battery Showboy Console $ 72, TRF, 31 31 31 32 32 32.
Battery Console $ 79.50, SH, 8 tubes.
Playtime Jr. $ 79.75, SH, 24 24 35 47 80.
Discoverer $ 77.50, A-W Comb. SH, 24 24 25 47 80 and 27 24.
Adventurer $ 119.50, A-W Comb., SH, 35 35 35 47 47 24 27 27 27 80 and 27 24.

March
IBC one paged ad: Titlfella $ 36.36, Tynamite $ 29.75, Playboy $ 49.75
Bigfella console $ 48.48, Playtime Jr. clock $ 79.75, Bonniboy $ 39.75,
Tenstrike $ 69.50, Happy Hour console $ 99.50 (dual speaker $ 109.50) SH, meter tuning.
BC+SW Discoverer $ 77.50, 7 tube; Adventurer $ 119.50, SH 12 tube.
None page 47 (new).

April
IBC one paged ad: Tynamite $ 29.75; Caroler console 8-tube SH $ 59.75
plus: 4 tubes: Tynamite $ 29.75 , Bonniboy $ 39.75; 5 tubes: Litlfella, Bigfella, Playmate Jr.
7 tubes: Forty Five $ 45; 8 tubes: Playboy, Caroler, Merry Maker (dual Sp), Announcer (dual sp.)
Playtime (dual sp) $ 95. 10 tubes: Tenstrike $ 69.50, Happy Hour (dual sp) $ 109.05.
BC + SW = Discoverer (7-tubes) $ 77.50 and Adventurer (12 tubes) $ 119.50.
New page 49: 4-tube Superhet: Tynamite and Bonniboy (console) $ 39.75.
With dual dynamic speaker: Merrymaker $ 75; Announcer $ 85, Playtime $95 and optional in clock Happy Hour.

May
IBC one paged ad: Only Crosley Radio "You're THERE with a Crosley."
New: none on page 40.

June
IBC one paged ad: Only Refrigerator model C-45.
New none for 8th Annual RMA Trade Show Chicago (p 24 ff), non at "New", page 52.

July
IBC one paged ad: 1932/33: Vagabond $ 29.25, Nomad $ 32.50, Justice $ 38.50, Alderman $ 46.50, Judge $ 48.50, Congressman $ 57.75, Senator $ 59.95, Pup $ 25, Mayor $ 49.95, 12 tube: Commissioner console $ 99.50, Ambassador console $ 119.50, BC+SW: Secretary (chest model, 10 tubes, two speakers! ) $ 75, Governor (console) $ 89.50.
New page 34: the same are listed with some details.

August
IBC one paged ad: Pup is now $ 26! - they are (nearly) all a bit more expensive than the month before!
New - on page 46: Auto-Radio Roamio $ 37.50, HS, 6 tubes for "undercar antenna". C-35 refrigerator.

September
IBC one paged ad: 9 Superheterodynes plus the 3 Refrigerators C-35, C-45 and C-55:
Shown: Major $ 55, Congressman $ 59.95, Senator $ 65, Legislator $ 75.
New page 42 = none.

October
IBC one paged ad: Temporator Hater and Fan ... General text ...
Missing pages 35 to 44 (with "New")! But Crosley is page 46 - only "Temporator" heater-fan.

November
IBC one paged ad: Sextet (6 tubes) $ 34.95, Fiver (cathedral, 5 tubes) $ 19.99.
Sextet Lowboy $ 39.95, Fiver Lowboy $ 29.99, Book Case $ 34.75, Jewel Case $ 34.75.
New = page 36: Chief 12 tube super console, Book Case and Jewel Case, Fiver (Midget + Lowboy).

December
IBC one paged ad: Fiver Lowboy $ 29.99, Septet $ 29.99, Septet Lowboy $ 39.99, Jevel Case $ 34.75, Book Case $ 34.75, Symphony $ 89.50, Fiver $ 19.99. All with pictures.
New: none on page 34.

 

 

To thank the Author because you find the post helpful or well done.