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History of the manufacturer  

Targan Electric Co. Pty. Ltd. (Air-Master, Vogue brand, Nicolson Wholesaler?), Melbourne

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Name: Targan Electric Co. Pty. Ltd. (Air-Master, Vogue brand, Nicolson Wholesaler?), Melbourne    (AUS)  
Abbreviation: targan
Products: Model types
Summary:

Air-Master (brand), Melbourne: Air-Master radios were manufactured by Targan Electric Co. Pty. Ltd., 131 Brunswick Road, Brunswick, Melbourne. Air-Master radio was a well known brand and some of their models are listed in Mingay's "Radio Diagram & I.F. Index".

Nicolson is probably only a wholesaler which is marketing the brand Vogue. See text below about the brand Vogue.

Production: 1929 - 1935
History:

Vogue Radios where manufactured by Targan Electric Co, Pty. Ltd under the Air-Master brand and rebadged as Vogue from late 1929 through until 1931. These radios where distributed by Allan’s Music Store, 51 Rundle street, Adelaide, South Australia and Nicholson’s Ltd, Barrack Street, Perth Western Australia.

Vogue models included;

·         Vogue Console “3”
·         Vogue Console “4”
·         Vogue Console “5”
·         Junior Vogue – rare Australian Cathedral (June 1930)
·         Vogue Radio & Phono Combination. – Expensive 8 valve model at 85 pounds.

Information from “Australian radio advertisements of the 20th century" Stephan Savell, first edition 2011. Pages 137, 150 & 151.

Targan Electric Co. Pty Ltd was originally located at 15 Kerr St. Fitzroy.

By November 1930 they had moved to 131 Brunswick Rd., Brunswick.

They went into voluntary liquidation in 1935.  In September 1935 a new company called Radiokraft Pty. Ltd trading under Air-Master Radio Pty Ltd was formed to manufacture radios under the Air-Master brand.  They too went into liquidation in September 1936 and by 1937 the Air-Master brand had been taken over by Superheterodynes Pty Ltd.

This manufacturer was suggested by Stuart Irwin.


Some models:
Country Year Name 1st Tube Notes
AUS  35 Air-Master A32 CK1  Dial same as model M30. Barretter regulator. 
AUS  35 Air-Master B356 34  Pick-up jacks & phono/radio switch. Octagonal dial calibrated with wave-length and cal... 
AUS  35 Air-Master B35 1A6  Synchrolite dial. Octagonal full vision indirectly illuminated. Calibrated with wave-lengt... 
AUS  35 Air-Master B32 [Console] 1A6  Standard Air-Master 360° dial with present & future allocations of stations. Callibrat... 
AUS  35 Air-Master M30 6F7   
AUS  35 Air-Master AD35 CK1  Fully calibrated octagonal airplane dial calibrated with wave-lengths and call-signs of pr... 
AUS  35 Air-Master B32 [Mantel] 1A6  Standard Air-Master 360° dial with present & future allocations of stations. Callibrat... 
AUS  31 Vogue Majestic Phonograph   Advertised in The daily News(WA) October 7 1931, page 11.  
AUS  31 Vogue 33   Advertised in The daily News(WA) October 7 1931, page 11.  
AUS  30/31 Vogue Midget   Advertised in The West Australian, 28 February 1931, page 16. 
AUS  34/35 Air-Master C35 AK1_US-7pin   
AUS  30 Air-Master Dynamic Phono Radio    

[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

Nicolson0s sell the brand Vogue in 1932 and have a stand on an exhibition.tbn_nicolson_australia_sells_brand_vogue_in_1932.jpg
As advertised in "west Australian Wireless News" November 16, 1933.tbn_aus_vogue_advert_1933.jpg
Advertisement for Vogue radios from The Daily News(WA)October 7, 1931, Page 11.tbn_aus_targan_ad_the_daily_news_wa_7_oct_31_p11.jpg

  
rmXorg