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History of the manufacturer  

Essanay Manufacturing Co. Pty Ltd.; Melbourne

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Name: Essanay Manufacturing Co. Pty Ltd.; Melbourne    (AUS)  
Abbreviation: essanay
Products: Model types
Summary:

The Essanay Manufacturing Company Pty Ltd was situated at 54 Buckhurst Street, South Melbourne. They manufactured radios as well as components for general sale.

(Essanay Manufacturing Co. Pty. Ltd.
Wells Place, South Melbourne, VIC (1928 -1932)
54 Buckhurst Street, South Melbourne, VIC (1932 – 1938) ?)

(Essanay manufactured components, radio kits and radios from 1928 until 1938 when the company was taken over by Radio Corporation. ?)

Founded: (1928 ?)
Closed: (1938 ?)
Production: 1928 - 1937 (1938 ?)
History:
Essanay was founded in 1928 by W. M. Sweeny and E.A. Austin. It was finally taken over by Radio Corp.

(Essanay was founded in 1928 by Walter Moss Sweeney (1887-1964) and Ernest Aubrey Austin (1880- 1965).

Austin was an apprentice die engraver, trained at Cumpston & Mason Engraving Works in Perth from c.1906 to 1912 and in 1913 opened Austin’s Engraving Works. In July 1915 he enlisted in the AIF and served in France a gunner in the Field Artillery Brigade. He returned to Perth in May 1919 and then moved to Melbourne a month later.[1] He was works manager for Radio Corporation from 1925 until 1928 when he formed Essanay in partnership with Sweeney.[2]

Sweeney qualified as a Wireless Engineer with Marconi Co. from 1907-1912. Immigrated to Melbourne and was employed by the Postmaster General’s department from 1912-1916. He joined the Royal Australian Navy 1916-1917 followed by a short term in the AIF and was discharged in December 1918.  He was the Australian representative for Radio Communication Company from 1925-5 and formed Essanay in partnership with Austin in 1928.[3][4] ?)

(Combining the engraving skills of Austin and wireless skills of Sweeney, Essanay began by making wireless components, initially tuning capacitors, followed by.

  • Power Transformers
  • Chassis
  • Vernier Dials
  • Valve Sockets
  • Trimmer Capacitors
  • RF Coils and coil kits
  • Voltage Dividers
  • Power Chokes
  • RF Chokes

Essanay Manufacturing Co. Pty. Ltd., was registered on July 3, 1930.[5]

The partnership was very entrepreneurial, and they set up the following companies to assist with radio manufacturing and marketing.

A.S.A.  Equipment Co. Pty. Ltd. March 1931.[6]
A.Z. Radio Pty. Ltd.  Wholesale Distributors.[7]
Arka Signs Pty. Ltd. [8]

In 1934 they obtained a license agreement to use the Hazeltine Neutrodyne principle which was controlled in Australia by the Abrahams & Warner company, Neutrodyne Pty. Ltd.

They marketed radios through their wholesale distributor company A.Z Radio Pty. Ltd.

Some models of their radios incorporated a special dial, the Dualite Selectograph which has an automatic colour change that provides a special tuning indication. It reflects a rich amber colour for local broadcast stations and a vivid green for the international range.

  ?)

(The directors of Radio Corporation, Abrahams & Warner acquired the company in 1938.

The remaining assets of the Buckhurst Street factory were sold at auction in November 1938.[9] ?)

([1] Perth Numismatic Journal Vol. 52 No. 1 March 2020.
[2] Radio Trade Annual 1933, Page 105.
[3] National Archives of Australia Discovering ANZAC’s, Service No. 80722
[4] Radio Trade Annual 1933, Page 115.
[5] Daily Commercial News and Shipping List (NSW) Jul 9, 1930,  Page 5.
[6] The Herald (Vic.) Mar 18, 1931, Page 18.
[7] The Herald (Vic.) Jul 14, 1933, Page 17.
[8] The Herald (Vic.) Mar 18, 1932,  Page 16.
[9] The Argus(Vic)  Nov 19, 1938, Page 18.

  ?)

This manufacturer was suggested by Stuart Irwin.


Some models:
Country Year Name 1st Tube Notes
AUS  37/38 Bantam 8B EK2G   
AUS  36 7ED   Six valve radio in a wide design console incorporating a Magic Eye tuning indica... 
AUS  36 6ED   Six valve radio in a wide design console incorporating a Magic Eye tuning indica... 
AUS  36 5DF   Dual band, five valve console with the two colour, "Dualite Selectograph" dial. Ad... 
AUS  35 5MD   Dual band mantel receiver incorporating the "Selectograph", triple reading dial. Advert... 
AUS  38 8ED   Dual band, five valve console with "Synchrolite" tuning in which a tuning light glows... 
AUS  36 5DH   Dual band, five valve, with RF stage, console. Advertised for £23/15/- in September, 19... 
AUS  36 5DC   Dual band, fivevalve console with the "Selectograph" dial. Advertised for 18GNS&nb... 
AUS  38 8E   Five valve console with "Synchrolite" tuning in which a tuning light glows when you a... 
AUS  35 5DA   A Super Dual Band console receiver incorporating the "Selectograph" triple reading dial. ... 
AUS  35 5DY   Dual band consol recieiver incorporating the "Selectograph", triple reading dial. ... 
AUS  36 Cub 5JX [Console]   Advertised in September 1936 for  £12/19/6. The Cub models were marketed... 

[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

[2] EA Austin, early history. Radio Trade Annual 1933, Page 105.tbn_aus_essanay_2_radio_trade_annual_1933_page_105.jpg
[4] WM Sweeney early history. Radio Trade Annual 1933, Page 115.tbn_aus_essanay_4_radio_trade_annual_1933_page_115.jpg
[5] Essanay Manufacturing Co. Pty. Ltd., registered. Daily Commercial News and Shipping List (NSW) Jul 9, 1930, Page 5. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_5_daily_commercial_news_and_shipping_list_nsw_jul_9_1930_page_5.jpg
[6] A.S.A. Equipment Co. Pty. Ltd.registered in March 1931. The Herald (Vic.) Mar 18, 1931, Page 18. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_6_the_herald_vic._mar_18_1931_page_18.jpg
[7] A.Z. Radio Pty. Ltd. registered July 1933. The Herald (Vic.) Jul 14, 1933, Page 17. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_7_the_herald_vic._jul_14_1933_page_17.jpg
[8]Arka Signs Pty. Ltd. registered March 1932. The Herald (Vic.) Mar 18, 1932, Page 16. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_8_the_herald_vic._mar_18_1932_page_16.jpg
[9] Assets of the Buckhurst Street factory were sold at auction in November 1938 The Argus(Vic) Nov 19, 1938, Page 18. Image sourced & downloaded from Trove – National Library of Australia.tbn_aus_essanay_9_the_argus_vic_nov_19_1938_page_18.jpg
Information on the Essanay variable capacitor from the 1934 Essanay Super Het. catalogue.tbn_aus_essanay_variable_cap_ad_1934.png
Essanay Components advertisement. Essanay Super Het. Manual, 1934tbn_aus_essanay_ad_1933.png
Nine models for 1936 including two "Cub" models. The Herald (Vic.) Sep 16, 1936, Page 4. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_the_herald_vic._sep_16_1936_page_4.jpg
1935 advert for the New International Range of Dual Band Receivers. The Herald (Vic.) Nov 20, 1935 Page 13. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_the_herald_vic._nov_20_1935_page_13.jpg
Advertising Essanay components in 1929. Wireless Weekly Jun 28, 1929, Page 54. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_wireless_weekly_jun_28_1929_page_54.jpg
Advertising Essanay Kit Sets in 1934 Wireless Weekly Dec 14, 1934, page 103. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_wireless_weekly_dec_14_1934_page_103.jpg
Opening the Buckhurst Street factory in 1932. The Record(Vic.) Apr 2, 1932, page 3. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_the_record_vic._apr_2_1932_page_3.jpg
1936 Essanay radios and list of distributors. The Herald (Vic.) Mar 11, 1936, Page 15. Image sourced & downloaded from Trove – National Library of Australia.tbn_aus_essanay_the_herald_vic._mar_11_1936_page_15.jpg
A.Z Radio distributed Essanay receivers. Essanay Superhet Manual 1934, Page 15tbn_aus_essanay_essany_superhet_manual_1934_page_15.jpg

  
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