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History of the manufacturer  

Sharper Image, The; San Francisco and New York

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Name: Sharper Image, The; San Francisco and New York    (USA)  
Abbreviation: sharper
Products: Model types Others

The Sharper Image; 650 Davis Street, San Francisco, CA 94111; and Sharper Image / Iconix Brand Group 1450 Broadway, 3rd Floor New York, NY 10018

The Sharper Image is a company that supplies items for daily use apart from sound equipments.

Founded: 1977
The Sharper Image was founded in 1977 by Richard Thalheimer. Thalheimer put himself through law school in San Francisco by selling office supplies, and three years after his graduation he hit upon a potentially profitable marketing idea that led to a full-time career in retailing.
As a mail order operation, The Sharper Image was able to keep its overhead low. By purchasing its inventory on delayed credit and paying suppliers after collecting from customers, the company could maintain limited inventory and operate with relatively little ready cash. In 1981, the company reported revenues of $28 million and profits of $1.4 million. In 1982, revenues reached the $51 million mark, and three years later, The Sharper Image was issuing 42 million catalogs annually and reporting sales of $69 million.

In the mid-1980s, orders from The Sharper Image catalogs began to decline slightly, and the company explored new marketing techniques. When The Sharper Image advertisements on cable television proved unsuccessful, the company focused on appealing to customers who preferred not to purchase items through mail order, opening The Sharper Image retail stores around the country. In 1985, 12 stores were introduced in such urban centers as New York, St. Louis, and Honolulu. Twenty more stores were opened the following year, primarily in affluent areas, including Beverly Hills and Stamford, Connecticut.

Key Dates:
1977: Richard Thalheimer peddles his first mail order product, a digital watch for runners. 1978: The Sharper Image is incorporated. 1982: Revenues exceed $50 million. 1985: The company's first 12 retail stores open. 1987: The company goes public on the New York Stock Exchange. 1990: Products for children and home living are featured. 2002: Circuit City begins stocking Sharper Image Design products.

This manufacturer was suggested by Francisco Gallego.

Some models:
Country Year Name 1st Tube Notes
USA  ? SI 686   This is a radio set with CD player and alarm connected to a sound generator with 20 differ... 
USA  06 Time & Temperature Projection Alarm Clock Natural Sound FX   The Sharper Image Time & Temperature Projection Alarm Clock with Soothing Natur... 
USA  90 Sound Soother 2 SM220   The Sharper Image Table Top AM-FM Digital Alarm Clock Radio Model Sound Soother 2 SM220. ... 
USA  90 Shower Companion S-1439   Bands : AM / FM / TV audio 10 memories for each band. Voice recorder. Digital clo... 


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