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History of the manufacturer  

Buckland, Wm. L., Pty. Ltd. (Celebrity); Melbourne

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Name: Buckland, Wm. L., Pty. Ltd. (Celebrity); Melbourne    (AUS)  
Abbreviation: buckland
Products: Model types
Summary:

Wm.L. Buckland Pty. Ltd.
139-141 Franklin Street, Melbourne, Victoria.
57 Liverpool Street, Hobart, Tasmania.
118 York Street, Launceston, Tasmania.

Wm.L. Buckland Pty. Ltd. was a motor car accessories importer and wholesaler. They also wholesaled radios under the Celebrity brand from 1932 and later Emmco, Essanay, Astor and Airmaster.

Founded: 1925
Closed: 1955
Production: 1932 - 1940
History:

Wm. L. Buckland Pty. Ltd. was registered in January 1925 as importers and manufacturers of motor accessories by brothers John Buckland and William Lionel Buckland (1899-1964).[1]

They advertised Celebrity radio brand radios in 1932.[2] It is not known if the Celebrity branded radios were rebranded or made by the company. They are listed as Celebrity Mastermade radios in the 1936 and 1937 editions of The Australian Radio Trade Annual.

The company opened branches in Tasmania in 1936.[3]

In 1937 the company advertised as wholesalers for Emmco in Tasmania, Targan (Air-master) and Astor in Victoria.[4]

The company concentrated on the car business from the early 40’s and Buckland built up a chain of wholesale motor-accessory and spare-parts companies. By the early 1950s Buckland owned twenty-five companies which included service stations, insurance and finance organizations, and large pastoral properties in most States. By the mid 1950 he had sold most of his companies and retired.[5]

[1] The Herald (Vic.) Jan 29,  1925, Page 24.
[2] The Herald (Vic.) Nov 26, 1932, Page 5.
[3] Radio trade Annual, 1936, page 319.
[4] Radio trade Annual, 1937, page 280.
[5] Carole Harris, 'Buckland, William Lionel (1899–1964)', Australian Dictionary of Biography, National Centre of Biography, ANU.

This manufacturer was suggested by Stuart Irwin.


Some models:
Country Year Name 1st Tube Notes
AUS  32 Celebrity 105   Advertised in June 1933 for 29 Guineas. 
AUS  34 Celebrity S5B 34   
AUS  34 Celebrity K7AW 6C6  The two short wave bands are from 16 to 35 metres and from 35 to 80 metres. 
AUS  34 Celebrity B6AW    
AUS  34 Celebrity L5C    

[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

[1] registration of the company in 1925. The Herald (Vic.) Jan 29, 1925, Page 24.tbn_aus_buckland_1_the_herald_vic._jan_29_1925.jpg
[2] 1932 advertisement for a Celebrity radio. The Herald (Vic.) Nov 26, 1932, Page 5.tbn_aus_buckland_2_the_herald_vic_nov_26_1932_page_5.jpg
[3]The company opened branches in Tasmania in 1936. Radio trade Annual, 1936, page 319.tbn_aus_buckland_3_rta_1936_p319.jpg
[4]In 1937 the company advertised as wholesalers for Emmco in Tasmania, Targan (Air-master) and Astor in Victoria. Radio trade Annual, 1937, page 280.tbn_aus_buckland_4_rta_1937_page_280.jpg
Celebrity Radio Logo.tbn_aus_buckland_logo.jpg
Wholesalers for Emmco in Tasmania in 1936. The Mercury (Tas.) Nov 3, 1934 Page 6tbn_aus_buckland_the_mercury_tas._nov_3_1934_page_6.jpg
Wholesalers for Targan (Air-master) in 1934. The Herald (Vic) Apr 23, 1934 Page 22tbn_aus_buckland_the_herald_vic_apr_23_1934_page_22.jpg

  
rmXorg