radiomuseum.org
Please click your language flag. Bitte Sprachflagge klicken.

History of the manufacturer  

Pacific (Brand) Various manufacturers

As a member you can upload pictures (but not single models please) and add text.
Both will display your name after an officer has activated your content, and will be displayed under «Further details ...» plus the text also in the forum.
Name: Pacific (Brand) Various manufacturers    (NZ)  
Abbreviation: pacificnz
Products: Model types
Summary:

Pacific Brand Radios were manufactured and distributed by the following Companies from 1933 until 1953.

 

DateManufacturerDistributor
1933-1937Radio Corporation (N.Z.) Ltd.Pacific Radio Co. Ltd.
1940-1945Akrad Radio Corp. Ltd.Akrad Radio Corp. Ltd.
1945-1953Akrad Radio Corp. Ltd.G. A. Wooller & Co.

 

Founded: 1933
Closed: 1953
Production: 1933 - 1953
History:

Pacific Radio Co. Ltd.; Distributors 1933-1937
Huddart Parker Buildings, Wellington.
British Chambers, High Street, Auckland.

L.B. Scott Ltd., South Island Distributors.
191 Manchester Street, Christchurch.

Their radios were manufactured by Radio Corporation of NZ Ltd. as a “private brand” and were typically art deco styled but containing standard Radio Corp chassis. Their sets, like the Courtenay brand, used American valves. throughout. [1]

The company was Registered in Wellington in June 1933 by P.P O’Brien and Doreen C. Beasley, incidentally on the same day as Courtenay Radio Ltd. [2]

Around 1935 the motto “Pacific Radio - In a Sphere of its Own” appeared on adverts for radios and handbooks. [3]

In January 1937 Radio Corporation of NZ Ltd. reorganised and stopped the manufacture of “private brand” radios prior to listing as a public company. The radio stock held by Pacific Radio must have been plentiful as advertising from dealers continued into early 1938. [4]

Akrad Radio Corp. Ltd. (1940-1945
King’s Hall, Haszard Street, Waihi

In late 1940 Akrad took over the Pacific brand, logo, and motto to supersede the Futura Brand. [1]
Akrad Pacific “Band Expansion” radio advertisements appeared in November 1940. [5]
Adverts soon followed with “Pacific Radio, manufactured & distributed by Akrad.” [6]
Advertising continued until George Wooller formed G. A. Wooller Co. Ltd. in October 1945 to take over distribution.

G. A. Wooller Co. Ltd.; Distributors (1945-1953)
Chancery Chambers, Auckland.

In late 1945 Akrad advertised extensively the “Pacific Radio is on the market again” starting with Model 525.[7]

[1] The Golden Age of Radio in the Home,
[2] Evening Post 17 Jun 1933, Page 16.
[3] Dealers Service Data & Instructions No.7, 1935.
[4] Manawatu Standard 25 May 1938, Page 7.
[5] Waihi Daily Telegraph, 29 Nov 1940, Page 3
[6] Waihi Daily Telegraph, 30 May 1941, Page 1.
[7] Waihi Daily Telegraph 19 Dec 1945, page 1.

This manufacturer was suggested by Alan Larsen.


Some models:
Country Year Name 1st Tube Notes
NZ  34 Elite 6 Valve Dual Wave 6D6  Pacific Radio Company Elite 6 Valve Dual Wave is an AC operated MW and SW band receiver. 
NZ  34/35 Raleigh 6-valve Dual-Wave 6D6  This radio most likely had the same chassis as the Pacific Elite 6-valve dual wave. 
NZ  36 Baby 15 [Tombstone] 6A7  5-Valve superhet broadcast (MW) table tombstone model receiver. See also CQ Model 15, C... 
NZ  46 756    
NZ  45 Pacific 525 6K8GT  5-valve dual-band, AC-powered superhet. 
NZ  36 Nottingham Ch=33 [Series 2] 6K7  Advertised as an “8-valve all wave bander, All-Wave Metal Valve Receiver”. Superhet wit... 
NZ  36 Nottingham Ch=33 [Series 1] 6K7  Advertised as an “8-valve all wave bander, All-Wave Metal Valve Receiver”. Superhet wit... 
NZ  36 Salisbury Ch=33 [Series 1] 6K7  Advertised as an “8-valve all wave bander, All-Wave Metal Valve Receiver”. Superhet wit... 
NZ  36 Salisbury Ch=33 [Series 2] 6K7  Advertised as an “8-valve all wave bander, All-Wave Metal Valve Receiver”. Superhet wit... 
NZ  34 107 58  7-Valve superhet with RF stage broadcast (MW) radio. Twin Arc dials. See also Courte... 
NZ  47–49 Pacific 627 6SK7  6-Valve superhet with RF stage dual wave table chest model receiver. Also available wit... 
NZ  33 140 58  7-Valve superhet with RF stage broadcast (MW) tombstone model receiver. See also Courte... 

[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

Pacific logo Waikato independent 6 Sep 1946, Page 4. Image sourced from Paperpast -National Library of New Zealandtbn_nz_pacificnzp_logo_waikato_independant_6_sep_1946_page_4.jpg
[2] Evening Post 17 Jun 1933, Page 16. Image sourced from Paperpast -National Library of New Zealandtbn_nz_pacificnz_2_evening_post_17_jun_1933_page_16.jpg
[3] Dealers Service Data & Instructions No.7 1935. Reproduced by Radiomuseum.org with permission of the New Zealand Vintage Radio Society (Inc).tbn_nz_pacificnz_3_dealers_service_data_instructions_no.7_1935.jpg
[4] Manawatu Standard 25 May 1938, Page 7. Image sourced from Paperpast -National Library of New Zealandtbn_nz_pacificnz_4_manawatu_standard_25_may_1938_page_7.jpg
[5] Waihi Daily Telegraph, 29 Nov 1940 Page 3. Image sourced from Paperpast -National Library of New Zealandtbn_nz_pacificnz_5_waihi_daily_telegraph_29_nov_1940_page_3.jpg
[6] Waihi Daily Telegraph, 30 May 1941 Page 1. Image sourced from Paperpast -National Library of New Zealandtbn_nz_pacificnz_6_waihi_daily_telegraph_30_may_1941_page_1.jpg
[7] Waihi Daily Telegraph 19 Dec 1945, page 1. Image sourced from Paperpast -National Library of New Zealandtbn_nz_pacificnz_7_waihi_daily_telegraph_19_dec_1945_page_1.jpg
Advert from NZ Radio Record 23 November 1934tbn_nz_pacific_radio_co_advert_1.png
Advert for Pacific Radio Co (NZ) - origin unknown, probably 1936 based on the details on the radio (grill style, round escutcheon)tbn_nz_pacific_radio_co_advert_2.png
Advert for Pacific Radio Co (NZ) - probably 1935/36tbn_nz_pacific_radio_co_advert_3.png

  

Data Compliance More Information