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History of the manufacturer  

Expert International GmbH, formerly Intercop; Zug

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Name: Expert International GmbH, formerly Intercop; Zug    (CH)  
Abbreviation: expert
Products: Model types Others

Expert International GmbH is a Swiss consumer electronics retail chain headquartered in Baarerstrasse 22, CH-6300 Zug, Switzerland.

Expert has stores in 22 countries. Through subsidiaries, franchises and partially owned companies, the group has more than 7400 stores. [as of 4/2014]

Founded: 1967

The Intercop GmbH was founded in Zurich, Switzerland on October 16, 1967 by initiative of Gunnar Nygren, representing the Swedish radio and TV-retailer association Samex and representatives of five other national retail organizations. The company was renamed Expert International GmbH in 1971. Retailers from other countries began to join the group which led to the Expert trademark being internationally registered.

In 1999 the Expert Global group was formed following a letter of intent being signed with Associated Volume Buyers Inc. from the USA and Cantrex from Canada.

In 2001 Betta Stores from Australia and New Zealand joined the Expert Global group.

On the 18th of September 2012 Expert International's Swedish subsidiary, Expert AB, filed for bankruptcy.


This manufacturer was suggested by Timo Rantasaari.