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History of the manufacturer  

Gradiente Eletrônica S.A.; São Paulo

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Name: Gradiente Eletrônica S.A.; São Paulo    (BR)  
Abbreviation: gradiente
Products: Model types Others
Summary:

Gradiente Eletrônica S.A.; São Paulo

Gradiente, a fully Brazilian company, was established in 1964 to operate in the audio market, but was in the 70s that showed strong growth, becoming the leading in the hi-fi audio segment. With products of very good quality and finishing, competed on equal terms with Japanese brands.

Gradiente central office is in São Paulo / SP and factory is in Manaus / AM.

Founded: 1964
History:

Its main competitors were Polyvox (other fully Brazilian company, though the name is the same as others Polyvox in the world) and, for a period, Philips that also entered in hi-fi audio  in the mid-70s, producing in its Piracicaba plant. Gradiente competed fiercely with Philips for launching the first CD player in the Brazilian market in 1984.

The range of Gradient products was quite large, with amplifiers, receivers, speakers systems, record players, tape decks, game consoles, mobile, computers, TVs, DVD player, CD player, among others.

In the early 80s entered the popular audio segment, consisting of integrated systems, which ensured good penetration in the extensive layer of low income public. This further increased its share in audio. Later they produced, with success, several models of portable audio.

In 1979 Gradiente becomes the first Brazilian multinational company when bought the English Garrard, but never commercialized products with this brand.

Even in 1979 they bought the Polyvox competitor and thereby establishing its primacy in the market. The Polyvox brand was then used for some time in portable products and then disappeared.

From the mid-80 the international market began to contemplate the fusion of audio and video products, which would be called "home theater products”. To become strong in this emerging category Gradiente needed to produce TVs. On the other hand Telefunken had a TV factory in Brazil, but the brand has never been competitive to the point that its German headquarter wanted to get rid of it. So, in 1989 Gradient bought the brand Telefunken and its facilities in Brazil, but all the TVs were produced with the Gradient brand. The Telefunken brand disappeared.

In 2005 Gradiente acquires Philco, to further increase its share in TV market. But at that time the company was already showing some financial fatigue and, from 2008 onwards, almost ceased its ativities.

One important point should be credited to the brand: to be able to create a huge loyalty to their consumers. Even today, those who have Gradiente products, keep them as trophies!

This manufacturer was suggested by Antonio Rabitti.


Some models:
Country Year Name 1st Tube Notes
BR  05 high Power 3CD MP3 system AS-M790   MW FM PLL radio with 3 CD changer and double cassette deck MW = 530 to 1710 kHz F... 
BR  02 Advanced Audio System AS-400   Advanced Audio System AS-400. MW FM PLL radio with 60 presets (30 MW, 30 FM), 3 ... 
BR  03 Mini System AS-450   Mini System AS-450 MW FM PLL tuner with 60 presets (30 for MW and 30 for FM); cassett... 
BR  03 Mini System AS-470   Mini System AS-470 MW FM PLL tuner with 60 presets (30 for MW and 30 for FM); cass... 
BR  05 Mini System AS210   Mini System AS210 MW and FM radio, PLL tuning with 29 memories, Cassette deck ... 
BR  ? Mini System AS-300   Mini System AS-300 MW and FM radio, PLL tuning with 60 presets, Cassette deck and 3 d... 
BR  05 All Digital CD Clock Radio CR-C800   FM MW PLL radio with CD player and clock MW = 520 to 1710 kHz FM = 87.5 to 108 ... 
BR  05 Extended play audio system AS-M550   MW FM PLL radio with 3 CD changer MW = 530 to 1710 kHz FM = 87.5 to 108.1 MHz M... 
BR  05 Extended play audio system AS-M570   MW FM PLL radio with 3 CD changer MW = 530 to 1710 kHz FM = 87.5 to 108.1 MHz M... 
BR  04 Mini System AS-580   Mini System AS-580 MW and FM radio, PLL tuning with 30 presets (15 for MW and ... 
BR  76 Pick up cartridge GC-11   Stereo cartridge Moving magnet type 
BR  07 Mini System AS-M410   MW and FM radio, PLL tuning with 60 presets (30 for MW and 30 for FM), cassette deck, 3... 

[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

tbn_br_gradiente_audio_70s.jpg
tbn_br_gradiente_audio_80s.jpg
tbn_br_gradiente_speakers_80s.jpg
tbn_br_gradiente_audio_audio80s.jpg
tbn_br_gradiente_logo.jpg

  

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