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History of the manufacturer  

Ever-Ready/Eveready (Brand in Australia - 1901 - 1985); Sydney

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Name: Ever-Ready/Eveready (Brand in Australia - 1901 - 1985); Sydney    (AUS)  
Abbreviation: evereadyau
Products: Model types Others
Summary:

British Ever Ready Electrical Company Ltd.
163 Pitt Street, Sydney (1901 – 1920)

The Ever-ready Co. (Gt. Britain) Ltd.
163 Pitt Street, Sydney (1920 – 1934)

The Ever-Ready Company (Australia) Ltd. (1934 – 1939)
Eveready (Australia) Pty. Ltd. (1939 – 1985)

Eveready (Australia) Pty. Ltd. (1939 – 1985)
40 Marshall Street, Surry Hills, Sydney NSW.
Factory -30-40 Harcourt Parade,  Rosebery, NSW.

Eveready batteries and electrical accessories were manufactured and distributed in Australia by the various subsidiaries of The Ever-ready Co. (Gt. Britain) Ltd.  The company merged with the Union Carbide Company USA in July 1957.

 

Founded: 1901
Closed: 1985
Production: 1901 - 1985
Documents about this manufacturer/brand
  New Eveready Factory, Radio Retailer of Australia Aug 14, 1936. 1207 KB
History:

Brands:   

  • Ever Ready
  • Ever-Ready
  • Ever-Ready “Superdyne”
  • Eveready
  • Eveready “Nine Lives with cat”
  • Eveready “Air Cell”
  • Eveready “Energiser”

In February 1901 Harry Veen and his wife opened the first factory in Rowe Street, Sydney to manufacture batteries in Australia. [1] At the time of writing, it is not clear how Veen became involved with the British Ever Ready Electrical Company Limited  but by 1908 they were tendering to Australian Government departments for the supply of batteries under the British name.[2]

In 1925 the company name changed to The Ever-ready Co. (Gt. Britain) Ltd. [3]

The Ever-Ready Company (Australia) Ltd., was registered in July 1934 with Directors R.P. Walter, A Jewell & S.W. H. Newman to take over The Ever-ready Co. (Gt. Britain) Ltd. [4]

The Company opened a new factory at Rosebury, NSW in January 1938.[5]

In April 1939 the company changed its name to Eveready (Australia) Pty. Ltd. [6]

The company’s major shareholder was the Eveready Company (Great Britain) whose controlling company was the International Eveready Coy., in which the major shareholder was the Union Carbide and Carbon Corporation of U.S.A. [7]

In 1957 a merger took place between Eveready Australia Ltd., (wholly owned subsidiary of Union Carbide Corporation) and Timbrol Ltd., which was Australia's first major manufacturer of organic chemicals to form Union Carbide Australia Ltd., with Eveready as their battery division. [8]

In June 1969 the company expanded the Rosebery factory to produce Eveready Mercury, Silver – Oxide and Alkaline–Manganese batteries. This was the first plant of its kind established by Union Carbide outside of North America. [9]

Union Carbide ceased operations in Australia in 1985. [10]

 

The Eveready factory at 30-40 Harcourt Parade in Rosebery was of such local heritage significance in terms of its historical and aesthetic appeal it was preserved. The internals have been altered and turned into offices to house a range of business and the facade was repainted. [11]

[1] Australian Women’s Weekly, Jan 27, 1951 Page 16.
[2] Commonwealth of Australia Gazette (National) Oct 24, 1908, Page 1522.
[3] The Sun (NSW) Jul 27, 1925, Page 1.
[4] The Age (Vic.) Jul 6, 1934, Page 14.
[5] Australasian wireless World Feb 1, 1938, Page 8.
[6] The Daily Telegraph (NSW)   Apr 20, 1939, Page 19.
[7] The Sydney Morning Herald (NSW)  Jul  8, 1941, Page 7.
[8] The Canberra Times (ACT) Jul 4, 1957, Page 18.
[9] The Canberra Times (ACT) Jun 27, 1969, Page 1.
[10] "Union Carbide Australia Ltd. (1950–1985)". National Library of Aust. Retrieved June 2014.
[11] NSW Office of Environment & Heritage, Eveready Australia. Retrieved March 2019

This manufacturer was suggested by Gary Cowans.


Some models:
Country Year Name 1st Tube Notes
AUS  24 Ever-Ready Radio "B" Battery W31½   31½Volt, dry cell battery composed of 21 cells with a taps available at 21, 22.5, 24, 25.5... 
AUS  42 Superdyne SD60   "B" battery. 
AUS  52–70 Mini-Max 490P   "B" battery for portable radios. Price after the introduction of decimal curren... 
AUS  39 Eveready Light Duty "B" Battery PR45   Developed in June 1939 as the “B” battery for 1.4 Volt portable radios in conjunction with... 
AUS  39 Eveready "A" Battery for portables PR8   Developed in June 1939 as the “A” battery for 1.4-Volt Portable radios in conjunction with... 
AUS  42–55 Portable "B" 762   "B" battery for portable radios. Previously designated Type PR45. See also D... 
AUS  42 Light Duty "B & C" WP22½   22½ volt "B & C" battery. Redisignated to Type 768. 
AUS  42 Light Duty "B" WP31½   31½ volt "B" battery. 
AUS  42 Light Duty "B" WP45   45 volt "B" battery. 
AUS  42 Light Duty "B" WP60   60 volt "B" battery. 
AUS  42–59 Heavy Duty "C" Bias 761   4½ volt "C" bias battery. See also Diamond Type 3761. 
AUS  63–79 Transistor Radio Battery 2582   Price after the introduction of decimal currency in Australia (14/2/1966) was $1.70 

[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

[1] In February 1901 Harry Veen and his wife opened the first factory in Rowe Street, Sydney to manufacture batteries in Australia. Australian Women’s Weekly, Jan 27, 1951 Page 16.tbn_aus_everau_1_aww_jan_27_1951_page_16.jpg
[2] Selling batteries in 1908 CofA Gazzette (Nat) Oct 24, 1908, Page 1522.tbn_aus_everau_2_commonwealth_of_australia_gazette_national_oct_24_1908_page_1522.jpg
[3]In 1925 the company name changed to The Ever-ready Co. (Gt. Britain) Ltd. The Sun (NSW) Jul 27, 1925, Page 1.tbn_aus_evereadyau_3_the_sun_nsw_jul_27_1925_page_1.jpg
[4] The Ever-Ready Company (Australia) Ltd., was registered in July 1934 The Age (Vic.) Jul 6, 1934, Page 14.tbn_aus_everau_4_the_age_vic._jul_6_1934_page_14.jpg
[5] The Company opened a new factory at Rosebury, NSW in January 1938. Australasian wireless World Feb 1, 1938, Page 8.tbn_aus_evereadyau_5_australasian_wireless_world_feb_1_1938_page_8.jpg
[6] Name change. The Daily Telegraph (NSW) Apr 20, 1939, Page 19tbn_aus_everau_6_the_daily_telegraph_nsw_apr_20_1939_page_19.jpg
[7] The major shareholder was the Union Carbide and Carbon Corporation of U.S.A. The Sydney Morning Herald (NSW) Jul 8, 1941, Page 7.tbn_aus_evereadyau_7_the_sydney_morning_herald_nsw_jul_8_1941_page_7.jpg
[8] In 1957 a merger took place between Eveready Australia Ltd., (wholly owned subsidiary of Union Carbide Corporation) and Timbrol Ltd. The Canberra Times (ACT) Jul 4, 1957, Page 18.tbn_aus_evereadyau_8_the_canberra_times_act_jul_4_1957_page_18.jpg
[9] Rosebery factory to produce Eveready Mercury, Silver – Oxide and Alkaline–Manganese batteries. The Canberra Times (ACT) Jun 27, 1969, Page 1.tbn_aus_evereadyau_9_the_canberra_times_act_jun_27_1969_page_12.jpg
Superdyne "B" Battery Wireless Weekly Jun 26, 1935, Page 34.tbn_aus_evereaduau_ww_jun_26_1935_page_34.jpg
1932 Advert. Wireless Weekly Feb 12, 1932 rear inside covertbn_aus_eveready_wireless_weekly_feb_12_1932_rear_inside_cover.jpg
Radio Retailer of Australia Aug 14, 1936, Page 25.tbn_radio_retailer_of_australia_aug_14_1936_page_25.jpg

  
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