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History of the manufacturer  

Vogue (Brand) Allan’s Ltd., Melbourne & Adelaide, Nicholson’s Ltd., Perth.

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Name: Vogue (Brand) Allan’s Ltd., Melbourne & Adelaide, Nicholson’s Ltd., Perth.    (AUS)  
Abbreviation: vogue
Products: Model types
Summary:

Allan’s Ltd. Melbourne (1850’s -      )
300 Little Collins Street, Melbourne, Vic.
Allan’s Ltd., Adelaide (1911 -         )
53 Rundle Street, Adelaide, SA

Nicholson’s Ltd. (1894 - c1970)
90 Barrack Street, Perth, WA

Brand: Vogue

The slowdown in business caused by the advent of radio in the mid to late twenties forced music stores to add Radio Departments to their stores.

Vogue radios were advertised in March 1929 by Allan’s in Melbourne, May in Adelaide and in October 1929 by Nicholson's in Perth. Investigation is ongoing but it assumed these were made by the Targan Company before it was registered in June 1930.

From 1930 they were made by the Targan Electric Co. from 1930.

Production: 1929 -
History:

Company Histories:

Allan’s Melbourne;
Allan’s traded as a music warehouse in the Melbourne CBD since the 1850s when its founders, Joseph Wilkie and George Allan set up a music warehouse in Collins Street.

In 1932 a consortium of Allan and Co. (Allen's Ltd), J.C. Williamson & David Syme (The Age) formed a company called the "Vogue Broadcasting Company" and were granted a broadcasting licence to operate Melbourne radio station 3AW. Official broadcasts from 3AW commenced on the 22/02/1932.

Allan’s Adelaide;
Allan’s Music Store opened in Adelaide at 53 Rundle Street, around 1911.
Vogue radios were advised until 1939.

Nicholson’s Ltd., Perth;
Nicholson's Ltd, trading as an Electrical and Music warehouse opened in Perth in 1894. Radio Station 6PR was set above its showroom in Barrack Street in October 1931. They advertised Vogue radios from 1929 until late 1935.

This manufacturer was suggested by Gary Cowans.


Some models:
Country Year Name 1st Tube Notes
AUS  30 Vogue Console 4    
AUS  30 Vogue Console 3    
AUS  32 Vogue 47 235  Advertised as the Vogue 47 in 1932 for £27/10/-. Chassis incorporates the th... 
AUS  30 Vogue Combination    
AUS  30/31 Vogue Junior   Advertised as an all electric, screen grid pentode with built in speaker for Aus&poun... 
AUS  30/31 Vogue Midget   Advertised in The West Australian, 28 February 1931, page 16. 
AUS  31 Vogue 33   Advertised in The daily News(WA) October 7 1931, page 11.  
AUS  31 Vogue Majestic Phonograph   Advertised in The daily News(WA) October 7 1931, page 11.  
AUS  33 Vogue 5 Valve   Vogue 5 Valve TRF. 8445V stamped on chassis. 
AUS  32 Vogue 5 Push-Pull   Vogue 5 valve TRF with push-pull audio. Pictures from chassis only to date and assumed ... 
AUS  29 Vogue 8   8 valve, all electric TRF. Price below includes speaker and valves. 
AUS  29 Vogue 3   3 valve, all electric TRF.   

[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

As advertised in "west Australian Wireless News" November 16, 1933.tbn_aus_vogue_advert_1933.jpg
Advertisement for Vogue radios from The Daily News(WA)October 7, 1931, Page 11. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_targan_ad_the_daily_news_wa_7_oct_31_p11.jpg
An example of a Vogue Brand Escutcheon From the West Australian, VWGC archives.tbn_aus_targan_vogue_escutcheon_example_1.jpg
An example of a Vogue Brand Escutcheon From the West Australian, VWGC archives.tbn_aus_targan_vogue_escutcheon_example_2.jpg
1932 Vogue advert in Perth. West Australian Wireless News & Musical World April 18, 1932, page 48tbn_aus_vogue_wa_wireless_news_mw_april_18_1932_page_48.jpg
1929 advert for 4 Vogue Radio models in Perth WA. The Daily News(WA) Oct 9, Page 10 Image sourced & downloaded from Trove – National Library of Australiatbn_aus_vogue_the_daily_news_wa_oct_9_page_10.jpg

  
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