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History of the manufacturer  

Aristocrat, Syme E.S.M. (ESM), Pty. Ltd.; Glebe, NSW

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Name: Aristocrat, Syme E.S.M. (ESM), Pty. Ltd.; Glebe, NSW    (AUS)  
Abbreviation: aristocrat
Products: Model types
Summary:

E.S.M. Syme Pty. Ltd.
17-19 Glebe Street, Glebe, NSW (1937-1942)

Brand: Aristocrat

 

The company continued manufacturing and marketing the “Aristocrat” brand of radio after moving into the Glebe Street factory of Electrical Specialty Mfg. Co. Ltd. (ESM) in late 1937 until 1941.

Registered as E.S.M. Syme Pty. Ltd., but advertised as Syme E.S.M. Pty. Ltd.

Founded: 1937
Closed: 1944
Production: 1937 - 1941
History:

E.S.M. Syme Pty. Ltd., was registered by W.A. Syme and R.A. Wright in August 1937.[1]

W.A. Syme was the Managing Director of W.A. Syme & Co. who sold the “Symfona” brand of radio.

No information can be found at the time of writing on a business takeover but they moved WA Syme & Co to the Glebe Street address of Electrical Specialty Mfg. Co. Ltd. (ESM)  who at the time was manufacturing the “Aristocrat” brand of radio.

Syme advertised the “Aristocrat” brand with the slogan “Recreates the Artist in your Home” which they built and marketed both table and console radios through distributors under the “Aristocrat”brand. They used the slogan “Recreates the Artist in your Home”. In early 1938 they advertised 24 Models, AC, AC-DC, Battery and Vibrator.[2]

The company manufactured radios till the end of 1941 when they started to manufacture for the war effort.[3]

In January 1946, Tecnico Electronics Ltd. commenced radio and electrical assembly at the Glebe Street factory. [4] It is not clear if this was a takeover, however Tecnico Electronics commenced manufacturing radios under the “Tecnico Aristocrat” brand.  See Tecnico Electronics Ltd. for more information on this radio brand.

[1] The Sun (NSW) Aug 16, 1937, Page 14.
[2] Radio Trade Annual 1938, Page 153.
[3] The Sydney Morning Herald (NSW) Jan 31, 1946, Page 6.
[4] The Propeller (NSW) Jan 31, 1946,  Page 6,


Some models:
Country Year Name 1st Tube Notes
AUS  38 868 1C4   
AUS  38 855 1C4   
AUS  38 855M 1C4   
AUS  38 856 1C4   
AUS  38 856M 1C4   
AUS  38 857 1C4  Uses synchronous vibrator power unit. 
AUS  38 857M 1C4  Uses synchronous vibrator power unit. Circuit similar if not identical to model 857. 
AUS  38 858 1C4  Designed to use air cells for L.T. 
AUS  38 869 1A4  Designed to use air cells for L.T. 
AUS  38 866 1C4   
AUS  38 850 6A8G   
AUS  38 850M 6A8G   

[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

[1] E.S.M. Syme Pty. Ltd.Registered. The Sun (NSW) Aug 16, 1937, Page 14.tbn_aus_esm_1_the_sun_nsw_aug_16_1937_page_14.png
[2] Radio Trade Annual 1938, PAGE 153tbn_aus_esm_2_radio_trade_annual_1938_page_153.jpg
[3] The Sydney Morning Herald (NSW) Feb 28, 1942 Page 20tbn_aus_esm_3_the_sydney_morning_herald_nsw_feb_28_1942_page_20.jpg
[4] The Propeller (NSW) Jan 31, 1946, Page 6,tbn_aus_esm_4_the_propeller_nsw_jan_31_1946_page_6.jpg
From the “Sydney Morning Herald” (NSW), August 11, 1939.tbn_aus_aristocat_ad_1939.jpg
From the “Sydney Morning Herald” (NSW), September 6, 1939.tbn_aus_aristocat_ad_portable_1939.jpg

  
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