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History of the manufacturer  

Healing, A.G., Ltd.; Melbourne

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Name: Healing, A.G., Ltd.; Melbourne    (AUS)  
Abbreviation: healing
Products: Model types Others
Summary:

A.G. Healing Ltd.
167-173 Franklin Street Melbourne, VIC
164-170 Goulburn Street Sydney, NSW
Corner Pirie & Pultney Streets, Adelaide, SA

A.G. Healing Ltd. was founded in 1896 by Alfred George Healing (1868-1945) importing and manufacturing bicycles & motorcycles.

The company diversified into importing radio receivers in 1927, but with the introduction of tariffs on imported goods, it moved to produce its own radios in 1930. They manufactured television sets, refrigerators, and washing machines.
They were liquidated in 1975.

Founded: 1896
Closed: 1975
Production: 1927 - 1975
History:

Alfred George Healing established a business in Bridge Road Richmond in 1896, initially as an agency for the London-based Haddon Cycle Company. [1]
Over the next 10 years, he developed a large wholesale business in motorcycle and car accessories.
In 1903 they imported FN motorcycles and began making motorcycles with imported engines and by the end of WW1 had become the largest motorcycle business in Australia. [2]

Shortly before WW1 the business expanded to Sydney and Adelaide followed soon after. Many of the lines the company sold were produced in its factory in Melbourne and the rest were imported.

Around 1925 the business outgrew its premises and to finance its expansion the company went public to raise funds. A seven-story building was built in Franklin Street, Melbourne. This enabled the two factories, one in North Melbourne and the other at Carlton to operate under one roof. Also, a three-story building was erected on a 28½ year building lease in Adelaide at a cost of £22,000.[3]

The company added the Atwater Kent radio wholesale agency to its business in August 1927. [4]

By the 1930s the company had diversified into domestic goods, especially household radios.

Due to radio import tariffs, the sale of imported radios ceased and they began manufacturing their own radios. The very first Healing radios used a large low-profile chassis very similar to the Atwater Kent radios.

In April 1931 they commenced advertising with the slogan “radio with the golden voice”. [5]

The radio business continued at full strength and by the advent of WW2 they had expanded into manufacturing, refrigerators, vacuum cleaners, bicycles, batteries, and gas producers.

The war gave new importance to the companies engineering plants, electrical workshops, and plating machinery. A large switchover was made to the making of lathes, precision tools, and radar equipment and by 1942 the bulk of output was for defence. Production of radios and refrigerators ceased, radio and cycles were severely limited, and the motor business suffered from petrol-rationing, but was compensated later by the demand for overhaul of aging vehicles. [6][7]

Sadly A. G. Healing died on 18 February 1945, aged 77 but business continued in full strength with sales up and in 1949 showed a profit of £124,300.

Its manufacturing, importing, and merchandising activities cover a wide range of goods. Manufacture, centred chiefly in Melbourne, includes bicycles, radios, refrigerators, vacuum cleaners, batteries, tubular shock-absorbers, machine tools, wrenches, electroplating plants, etc. In addition, distribution covers motor, cycle, wireless, refrigeration and air-conditioning components, garage equipment, and brake-linings, as well washing machines, electrical appliances, and fittings, B.T.M. steel-tubing, Sparta lacquers and paints, and industrial chemicals. Except for a retail subsidiary in Melbourne (Healings Pty), the company traded on a wholesale basis, and another offshoot, R. and G. Finances Pty., looks after time-payment sales. [8]

In the 1950 Empire games in Auckland, New Zealand, Australian Road and Track Champion Russell Mockridge rode a Healing cycle which gave the Healing name a lift. [9]

In 1955 they formed an alliance with the US Dumont Labs, Allan B., Inc. for the manufacture of televisions and commenced building a factory in the Melbourne suburb of Preston.[10]

With the new factory expanding its engineering department to manufacture televisions they also added washing machines under the brand name “Thor” and refrigerators under the name “Crosley”.
There were now five manufacturing plants in production.

As cycles had slowed down, the sales of appliances were more dominant and on the 14th of August 1959 the Healing Bicycle Division of the company in all Australian states was sold off to the English company of General Accessories Pty. Ltd. [11]

 

In December 1960 the company made an offer to acquire the entire shareholding of the heavy engineering firm A. E. Goodwin with Healing Sales (Sales) Pty. Ltd. formed as the manufacturing and merchandising subsidiary. [12]

The business prospered until 1970 when the company posted a loss of almost $16 million, an astonishing amount in its day. This was caused by the removal of tariffs protecting Australian manufacturing which caused the importation of cheaper Japanese products. Also, the re-tooling required for colour television added to the costs. [13]

 The company succeeded in trading its way out but finally succumbed in 1975 as tariffs were finally removed. [14]

 

[1] The Reporter (Vic) Jun 5, 1896, Page 1.
[2] The Winner Jul 29, 1914, Page 13.
[3] The Bulletin Oct 29, 1929, Page 18.
[4] Wireless Weekly Aug 19, 1927, Page 41.
[5] The Herald (VIC) Apr 21, 1931, Page 12.
[6] Australian Telecoms at War, Page 156.
[7] The Bulletin Aug 27, 1941, Page 23.
[8] The Bulletin Mar 1, 1950, Page 14.
[9] Sydney Morning Herald (NSW)Feb 17, 1950, Page 8.
[10] The Bulletin Jan 5, 1955, Page 16.
[11] Biography of A. G. Healing, aussievelos.net. Accessed June 2022.
[12] COMENG - History of Commonwealth Engineering, Vol 3, John Dunn, 1955-77.
[13] Canberra Times (ACT) Apr 16, 1970, Page 27.
[14] Government Gazette (NSW) Apr 18, 1974, [Issue No.45] Page 1499

This manufacturer was suggested by Wolfgang Scheida.


Some models:
Country Year Name 1st Tube Notes
AUS  63 Philadelphia 605-23RG 6GK5  The Philadelphia 605-23RG TV is based on the Healing 601 series chassis. For all service d... 
AUS  63 Philadelphia 606-23RG 6GK5  This is a combined 23 inch B&W television receiver, AM radio and stereo record play... 
AUS  65 Courier 816 6GK5  This 16 inch B&W television receiver tuned the 13 standard Australian VHF channels. 
AUS  52 Em-Cee L404E 6BE6  The model L404E is identical to the model 404E except for the type of rectifier used. 
AUS  53 Windsor 504E 6BE6  Colours available in Rosewood, Ivory, Blue & Red. Price below for Rosewood only. Iv... 
AUS  36/36 46M 6A7  Based on the Healing type 46E chassis without the power switch & tone control. See sche... 
AUS  40–46 400E EK2G   
AUS  64/65 Miami 700-23TML Ch= 700 6ES8  This 23 inch B&W television receiver tuned the 13 standard Australian VHF channels. ... 
AUS  64 Waldorf 701-23TML Ch= 701 6ES8  This 23 inch B&W television receiver tuned the 13 standard Australian VHF channels. ... 
AUS  64 Florida 702-23SG Ch= 702 6ES8  This is a combined 23 inch B&W television receiver and stereo record player.  The... 
AUS  65–68 Caravan 819 6GK5  This 19 inch B&W television receiver tuned the 13 standard Australian VHF channels. ... 
AUS  50 Golden Voice 403E 6AN7  Healing (L)403E Golden Voice. Brown, green and white body colors known. This model is know... 

[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

[1] The Reporter (Vic) Jun 5, 1896, Page 1. Image sourced from Trove – National Library of Australiatbn_aus_healing_1_the_reporter_jun_5_1896_page_1.jpg
[2] The Winner Jul 29, 1914, Page 13. Image sourced from Trove – National Library of Australiatbn_aus_healing_2_the_winner_jul_29_1914_page_13.jpg
[3] The Bulletin Oct 29, 1929, Page 18. Image sourced from Trove – National Library of Australiatbn_aus_healing_3_oct_29_1929_page_18.jpg
[4] Wireless Weekly Aug 19, 1927, Page 41. Image sourced from Trove – National Library of Australiatbn_aus_healing_4_wireless_weekly_aug_19_1927_page_41.jpg
[5] The Herald (VIC) Apr 21, 1931, Page 12. Image sourced from Trove – National Library of Australia.tbn_aus_healing_5_the_herald_vic_apr_21_1931_page_12.jpg
[6] Australian Telecoms at War, Page 156. Image sourced from Trove – National Library of Australia.tbn_aus_healing_6_australian_telecoms_at_war_page_156.jpg
[7] The Bulletin Aug 27, 1941, Page 23. Image sourced from Trove – National Library of Australia.tbn_aus_healing_7_the_bulletin_aug_27_1941_page_23.jpg
[8] The Bulletin Mar 1, 1950, Page 14. Image sourced from Trove – National Library of Australia.tbn_aus_healing_8_the_bulletin_mar_1_1950_page_14.jpg
[9] Sydney Morning Herald (NSW)Feb 17, 1950, Page 8. Image sourced from Trove – National Library of Australia.tbn_aus_healing_9_the_sydney_morning_herald_feb_17_1950_page_8.jpg
[10] The Bulletin Jan 5, 1955, Page 16. Image sourced from Trove – National Library of Australia.tbn_aus_healing_10_bulletin_jan_5_1955_page_16.jpg
[13] Canberra Times (ACT) Apr 16, 1970, Page 27. Image sourced from Trove – National Library of Australia.tbn_aus_healing_13_canberra_times_act_apr_16_1970_page_27.jpg
[14] Government Gazette (NSW) Apr 18, 1974, [Issue No.45] Page 1499. Image sourced from Trove – National Library of Australia.tbn_aus_healing_14_government_gazette_nsw_apr_18_1974_issue_no.45_page_1499.jpg
Advertisement from the "Adelaide Advertiser" June 1931.tbn_aus_healing_ad_adelaide_advertiser_june_1931.png
Advertisement for Atwater Kent radios 1928. From the “News” (SA), April 23, 1928.tbn_aus_healing_1928_ad..jpg
From the “News” (SA), May 27, 1931.tbn_aus_healing_ad_sa_1931.jpg
From the “News” (SA), August 11, 1930.tbn_aus_healing_ad_1930.jpg
Advertisement for Healing radios in July, 1930. Possibly the first radios manufactured by Healing after the import tariffs stopped the import of Atwater Kent receivers in 1930. From the “News” (SA), July 23, 1930.tbn_aus_healing_ad_1930~~1.jpg
Advertisement describing Healing Model H radios in August 1931. From the “Northern Star” (NSW), August 7, 1931.tbn_aus_healing_h_desc_1931.jpg
1932 advert showing a Model 41 radio. Smiths Weekly Jun 25, 1932, page 10. Image sourced from Trove – National Library of Australiatbn_aus_healing_smiths_weekly_jun_25_1932_page_10.jpg
The 1956 Healing product range. Australian Women's Weekly Nov 21, 1956, Page 52. Image sourced from Trove – National Library of Australiatbn_aus_healing_aust._womens_weekly_nov_21_1956_page_52.jpg
Advertisement from 1936 for Ken-Rad Valves.tbn_aus_healing_ad_ken_rad_valves_1936.jpg
A.G.Healing Adelaidetbn_aus_ag_healing_adelaide.jpg
Healing 1931 range including; Models 20, 30 H3D & H. Herald (Vic) May 5, 1931, page 10. Image sourced from Trove – National Library of Australiatbn_aus_healing_hearald_vic_may_5_1931_page_10.jpg
Healing 1933/4 range including; Models 20, 32, 33B, 55, 65, 73, & 73B. News(SA) Aug 15, 1934, Page 3. Image sourced from Trove – National Library of Australiatbn_aus_healing_news_sa_aug_15_1934_page_3.jpg
Healing Advert from 1934. West Australian Vintage Radio & Gramophone Club archivestbn_aus_healing_radio_public_1934.jpg
Radio Trade Annual 1935, Page 8. worldradiohistory.comtbn_aus_healing_radio_trade_annual_1935_page_8.jpg

Forum contributions about this manufacturer/brand
Healing, A.G., Ltd.; Melbourne
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Obituary for Alfred George Healing
Gary Cowans
30.May.22
  1

Obituary for Alfred George Healing,  from The Herald, February 19, 1945, page 6.

M. A. G. Healing had thin times.

WAS KNOWN AS CYCLING SALESMAN

In his youth, Mr. Alfred George Healing, founder, and governing director of A. G. Healing Co. Ltd. who died at his home at Kew yesterday used to be known as the "cycling salesman."

During the early years of struggle to keep his business going, he would often feel the need for ready cash. Then he would get on his bicycle with a bag of supplies on his back and set out on a tour of Victoria.

He rode over the Alps on more than one occasion and pushed his bicycle to every corner of the State, over rough tracks where years later his salesmen glided over smooth roads In de-luxe cars.
These salesmen slept in modern hotels, but Mr. Healing used to curl up under a tree to sleep, often boiling the billy for his evening meal.

SOUGHT GOLD

While on these cycling-selling tours he would take time out for a little gold prospecting, often making a few more pounds to put into his struggling business.

Quite often he would arrive in Melbourne at midday on Saturday after a hard morning's cycling from the country, change hurriedly into football togs, and take the field for Melbourne, for whom he played a hard, bumping game on the half-back line.

A friend of many years' standing said today that Mr. Healing did not always find the going easy when he started out to build a business which was ultimately to employ nearly 600 people.

He was fortunate In knowing a  bank manager who was willing to take a chance on character. He believed in the young Mr. Healing's drive and business ability and backed him through the thin years.

HOW IT BEGAN

Originally, he had a real estate office in Richmond. One day in 1896 a group of railway workers were walking along the street discussing the formation of a syndicate to import bicycles from Britain. They wanted one more partner.

At that moment they passed Mr. Healings' office. One of them said, "Let's try him." They did and that’s how he got into the bicycle business. He was helped by a loan of £50 from his sister.
He was one of the first men in Australia to make bicycle tyres. About 45 years ago he started making and vulcanising tyres by hand.

 
Healing, A.G., Ltd.; Melbourne
End of forum contributions about this manufacturer/brand

  

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