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New Philips Corporate Identity

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Forum » Manufacturer's / brands history » MANUFACTURERS and TRADE NAMES (present in the museum) » New Philips Corporate Identity
           
Vincent de Franco
Vincent de Franco
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20.Nov.13 14:50

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Philips has changed its logo and modified its corporate identity. The new logo is an evolution of the Philips shield with the stars and waves.

From the YouTube description: "Originally launched in 1938, the updated shield retains the core elements symbolizing Philips. Stars represent sparks of innovation, waves show our digitally connected lives and the circle expresses the people we touch around the world."

 

This article was edited 20.Nov.13 14:52 by Vincent de Franco .

  
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