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History of the radio manufacturer Craig Panorama Inc.; Los Angeles (CA)

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Name: Craig Panorama Inc.; Los Angeles (CA)    (USA)    
Brand:
Vista
 
Abbreviation: craig  
Products: Model types  
Summary: Craig Panorama Inc.; 3412 south lacienega blvd.; Los Angeles California. Known as manufacturer and/or reseller of (Japan or far east made) open reel tape recorders and radios in the 1960ies. "VISTA" was one of their labels,

 
History:
Craig Corporation.
Located in Los Angeles, California and originally founded in the 30's as Craig - Panorama by Robert Craig to distribute photographic products.
In 1952 his son, the economist T. Robert Craig Jr., took over as chairman of the company and quickly transformed the business into an importer and distributor of Brown Goods, although in the late fifties and 60's the company did some of their own design, quality control and final assembly but this was mainly to get around the very stringent USA import tax regulations at the time and by 1972 the company had ceased all local assembly.
In 1963 the company changed from a California registered company into the Delaware registered Craig Corp.
Although the company traded in all kinds of CE products ranging from alarm clocks through calculators (very high tech at the time) the company's became best know in the 60's for their tape recorder products that they sourced from Sanyo, Pioneer and others, initially these were mostly Reel to Reel but the company expanded into the 8 Track Cartridge market in the latter half of the decade and met with spectacular success in the ten emerging car audio market, the end result being that in last 2 decades of the company's life it was mostly known as a provider of car audio products and novelty high tech electronics.
The company had for a time very close ties to Pioneer and when Pioneer USA was set up in 1972 a number of top Craig employees left to work for that company.
The company's assets including the brandname were sold to Bercor in 1985.
 

This manufacturer was suggested by Wolfgang Scheida.


Some models:
Country Year Name 1st Tube Notes
USA  78–81 Series 5000 Deluxe Integrated Receiver 5504   Craig AM-FM Stereo Receiver Series 5000 Model 5504. Bass- & Treble-Control, Loudn... 
USA  75 FM / AM Cassette Solid State 2612 Code 02   Craig Portable AM/FM Cassette Player/Recorder Model 2612 Code 02. Frontloading Tape D... 
USA  70 8 Track Stereo Player 3201 (Japan 704)   Craig Table Top 8Track Stereo Player Model 3201 (Japan 704) Power Consumpton 30 Watts... 
USA  70 S601   Craig in dash AM-FM Stereo Car Radio with 8 Track Player Model S601. Made in Japan. 
USA  75 Portable AM/FM Radio CR-4181   Craig AM-FM Portable Radio Model CR-4181. Carrying Handle, Headphone Jack. Frequenc... 
USA  78 1307 Code 01 (Japan 704)   Portable AM-FM-PS Weather-Radio Model Craig 1307 Code 01 (Japan 704). Dial Light, Tel... 
USA  65 Tape Recorder 212   Craig Portable Reel to Reel Tape Recorder Model 212. Made in Japan. 
USA  68 Vista 6 Transistor   Craig Pocket AM Radio Model Vista 6 Transistor. 
USA  65 10 Transistor 2724   Craig AM Pocket Radio Model 10 Transistor 2724. Vinyl carrying case, earphone. 
USA  70 2603   Craig Cassette; Solid State Automatic Level Recording. Made in Japan (Code 704?) 
USA  80 Super 212 2108   Craig Super 212 Portable Tape Recorder Model 2108. 
USA  65 Vista 2 Band Transistor 8   Vista 2 Band Pocket Radio Model Transistor 8. Made in Japan. 

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Further details for this radio manufacturer by the members (rmfiorg):

tbn_usa_craig_ad1973.jpg  

  
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