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History of the manufacturer  

Zanussi, Naonis, Rex, Secram; Porcia (PN)

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Name: Zanussi, Naonis, Rex, Secram; Porcia (PN)    (I)  
Abbreviation: zanussi
Products: Model types Others

30 Corso Zanussi Lino, 33080 Porcia

Brands: REX, Naonis, Secram, Zoppas, Becchi, Castor, Triplex.

Zanussi bezeichnet sich als "Europas größter Erzeuger für Elektro-Haushaltsgeräte". Genaralvertretung für Österreich durch Zanussi Ges. m.b.H., Österreich, 1060 Wien, Mollardgasse 13 bis 15.

Founded: 1916
Production: 1960 -

The Zanussi Company began as the small workshop of Antonio Zanussi in 1916. The 26-year-old son of a blacksmith in Pordenone in Northeastern Italy began the business by making home stoves and wood-burning ovens.

In 1933 Antonio Zanussi launched REX, the company's newest trademark at that time, to coincide with a huge media event of the day: the new record for a transatlantic crossing (Gibraltar to New York) with which the Italian liner “Rex” conquered the Blue Riband.

In 1946 Antonio Zanussi died and management of the family business passed to his sons Lino and Guido. Under the leadership of Lino, the company developed into a modern industrial concern and in 1951, with a workforce of over 300.

A factory was opened at Porcia in 1954 and a Study Centre was established to research and design new appliances.

1958 saw the production of the first Zanussi washing machines. The same strategy underlay the creation, a year later, of the company’s Design and research Centre.

In 1959 Zanussi launched the first “Supermarket” fridge with automatic defrosting and two compartments with separate temperature controls.

In 1960, Zanussi started producing TV sets. By 1962, Zanussi exported its products to 60 countries.

The next decade was one of important purchases, with the Becchi, Castor, Zoppas and Triplex brands all joining the Zanussi Group, and of the start-up of manufacturing outside Italy. Zanussi advanced to leadership of the Italian household appliance industry with a 25% market share, and was among the foremost producers in Europe with 10% of sales throughout the continent.

Electrolux acquired the company in late 1984.

Zanussi manufacture products in Italy, Ukraine, Thailand and China.

This manufacturer was suggested by Alessandro De Poi.

Some models:
Country Year Name 1st Tube Notes
67 P11    
70 Secram [mains / battery] BF253  This radio was sold in Italy as a "designer" model under the label "Secram"... 
68 Q24 Serie BS212-0 PL84   
70 Sconosciuto BF233  Elliptical speaker: 15.5 x 10.5 cm; internal ferrite antenna of 20 cm. Frequency modulati... 
75 Zanussi T12G   Zanussi T12G; Elektronischer CCIR B/G Standard Tuner mit 4 Festsendertasten, Batterieanze... 
70 PN11 A28-13W  Cinescopio autoprotetto a visione diretta. Gruppo VHF-UHF integrato a sintonia continua. 
80 L9 230MB4  Apparecchio portatile di piccole dimensioni. Quattro canali memorizzabili. 
80 Portable TV Z9 230MB4  Tastiera 4 canali a varicap. Trattasi di un clone del piu' noto modello L9 della R... 
66 Naonis BF233  Originale maniglia di trasporto. La produzione col nome Naonis/Zanussi deriva dal fatto... 
70 Naonis Radio FM/AM Sconosciuta-Unknown BF233  Controllo di tono.Antenna interna in ferrite.Uscita per cuffia o altoparlante 8 Ω.Ingresso... 
60 Rex Radio Giradischi    
66 Rex K 1 RP (?)   Simile ai modelli con marchio Naonis e Secram. 


Further details for this manufacturer by the members (rmfiorg):

Quelle: Radioschau Heft 11, 1969, Seite 659tbn_i_rex_zanussi_werbung_1969.jpg