General Electrical Radio Co. Ltd, (GER)
92, Charlotte Street, London, WI (1947)
21-24 Shene Street, Bath Street, Old Street, London EC1. (1949)

General Sonic Industries (GSR)
21-24 Shene Street, Bath Street, Old Street, London EC1. (1949)

Brands: GER, GSR

General Electrical Radio Co. Ltd.: A Short-Lived Innovator (1947-1949)

General Electrical Radio Co. Ltd., a London radio manufacturer, operated from approximately 1947 to 1949. During this period, Imtiaz Ahmed Malik was associated with both General Electrical Radio Co. Ltd. and General Electrical Repair Co.

Though short-lived, they made a mark at the fifteenth Radiolympia exhibition in October 1947 by showcasing high-end radios and radiograms with above-average specifications.

Standout Features:

• Model GER/E7: This seven-valve, three-waveband receiver boasted two IF stages and impressive sensitivity (8 µV) on shortwave bands.
• Radiograms: Models like the GER/G24 combined a record changer with a separate turntable for "special records," featuring separate amplifier channels and individual bass, middle, and top frequency controls for personalized sound. [1]

The small Mighty Midget 3-valve table radio followed soon after.

Trademark Troubles and Transformation:

In 1949, a trademark infringement lawsuit from the General Electric Company forced the company to rebrand as General Sonic Industries, keeping the same address. [2]

Uncertain Fate:

Unfortunately, General Sonic Industries seems to have faded from the scene after 1949, with no trace of advertising or further activity. Whether they ceased operations or pursued a different path under their new name remains a mystery.

[1] Wireless World Oct 1947, Page 375.
[2] Electrical & Radio Trading Aug 1949.