Sony-Motoradio Comércio, Importação e Exportação Ltda.
Rua Inocencio Tobias 125, Parque Industrial Thomas Edison, São Paulo (1988)

Sony do Brasil Ltda.
Rua Werner Von Siemens 111, São Paulo (2016)

Major manufacturer of consumer and professional electronics, active in a wide range of product segments.

They always had good exposure due to their extensive line of products, which included virtually the entire range of audio and video as well as digital cameras, camcorders, computers, car radios etc., and professional products for radio and TV broadcasting.

Sony, like many other international companies operating in Brazil, has a factory in the Manaus Free Zone, to take advantage of the tax benefits of local production.

In the 1980s and 1990s they had a good share of the Brazilian market of audio and video, so they can be considered as a big brand at that time. In recent years, the market share declined due to the success of Korean brands and the steady decline of digital camera sales.

Sony do Brasil Ltda. was founded 14. August 1972 as a wholly-owned subsidiary of Sony Corporation, with an initial capital of six million Cruzeiros. A factory for color television sets was planned in mid-1973, on an area in São José dos Campos near São Paulo. Production commenced the same year [1]. According to [2], production in Brazil only started in 1984 with the setting up of the Manaus factory.

From 1972 on, Sony tried to enter the the Manaus Free Trade Zone without success. A new bid with a $13 million investment program was decided on positively in 1984.

Between 1970 and 1978, Sony products were made by Sony-Motoradio, a joint-venture between Motorádio and Sony [3], a wholly owned subsidiary of Sony do Brasil in 1977.

In 1992, Sony decided to stop the production of radio-rerecorders in Brazil and import them from their associate companies in Taiwan and Korea.

1995 saw another investment of $10 million to increase production capacity of televisions, VCRs and sound systems by 40% at their factory in the Manaus zone.

[1] - Japan and Latin America: a changing relationship, Sang-June Shim, 1978
[2] - Gazeta Mercantil, 613-638, 1995
[3] - PT Wikipedia, Motoradio, retrieved 08.09.2021