|Name:||Admiral (brand) Continental Radio & Television Co. (USA)|
|Brand:||Globe Trotter || Marshall || Oriole || Radiomaster || Slagle || Sunbeam || Wondertone|
|Products:||Model types Others|
Continental Radio & Television Co. with its brand Admiral was one of the big radio producers in the USA and ranked 1939 number 5 in sales volume. Before it was "Transformer Corp. of America" which sold Admiral radios. See below. The end was in 1979.
Admiral is the brand of Continental Radio & Television Corporation, 3800W. Cortland Street, Chicago, Illinois, USA bzw. Admiral Corporation at the same address is the marketing company for the maker.
The story goes: "A group of four investors founded Continental Radio & Television Corporation in 1934 by literally selling their belongigns to raise the initial capital. The company was a success right from the start. Concentration was on quality to an inexpensive prize. In 1939 Admiral ranked number 5 in sales volume by 1939." [Bunis]. Below we have a bit a different story - and there are early Admiral models ...
Admiral was also successful when the movement of major sales outlets, such as Montgomery Ward and Sears, made their way into the radio sles in the end of the 30s. Continental Radio and Television Corp. made the Admiral, Globe Trotter, Radiomaster and Star Raider brands for them and some more.
Admiral radios were also exported. A catalogue in France [602-39] even lists some French models (5D33X and 952 from the 50s) but they are made in the USA. In Switzerland "Thali" published schematics for the most imported models and Admiral is one of the listed brands from the USA.
Because of quality problems and the growing competition from Japan the plants of the company had to be closed in 1979. The main losses resulted from TV sets.
A more detailled story:Ross Siragusa founded the Admiral Corp. during the Depression and transformed it from a small radio and phonograph company into one of the leading makers of televisions, audio products and home appliances.
In 1924, Siragusa had developed an earlier company, Transformer Corp. of America, which grew quickly by selling battery chargers for radios. But by 1929, the Depression caused Siragusa's company to go out of business. Undaunted, he turned to manufacturing radios. To get some start-up cash, Siragusa sold his automobile and home furnishings, and in 1934, created a new company, the Continental Radio and Television Corp., which is known most for its brand Admiral. Growth exploded with the arrival of contracts for military electronics during World War II; afterward, Siragusa steered Admiral into television.
A pioneering TV brand, it became one of the top three in sales and was one of the first to produce color sets. In 1951, Admiral sold five million television sets, but then came a downturn. Disputes simmered over the regulatory framework for color television, and a new excise tax left manufacturers with huge inventories.
By discounting its television sets and increasing its promotion of home appliances, Admiral survived for a while. But during an industry shakeout, with profits falling, the company was sold to Rockwell International Corp., which later pulled it out of the TV business.
|USA||60||Transistor Radio Battery||9 Volt Transistor Battery.|
|USA||36||134 Ch = 8AU||6A7||See mod. 133 for details - also 8AU = same chassis.|
|USA||36||133 Ch = 8 AU||6A7||150 - 350 kHz, 535 - 1730 kHz, 2350 - 7100 kHz plus 6 pushbuttons for short wave bands. Pu...|
|USA||50||6T11 Ch= 5B1||Admiral Table Top AM 5 Tube Radio Model 6T11 Chassis 5B1. Power Consumption 30 Watts.|
Further details for this radio manufacturer by the members (rmfiorg):
Hits: 1664 Replies: 0Admiral Radios and important sources of information
Please see the next posts for data.
We are building up a most complete reference work for radios and related items.
The most important source for that is primary information of the manufacturers
On the example of Admiral Radios,
The whole process we do is an iteration process - but on a huge amount of data - a slow process. Already a few hundred "man years" of work are "invested"!
In November 2011 we show only 115 thousand models with pictures and 101 thousand with schematics. Total is 200 thousand model pages (71 thousand for the USA - 30'600 with pictures and 47'700 with schematics). I'm sure we still miss worldwide many ten thousand models completely - yet.
For Admiral we show in November 2011 pre WW2 models: 273 and post war models: 1858
More analysis would be necessary to go on with this coding scheme for Admiral. It is a start.
Everybody is welcome for a free membership who is able to help in the enhancement of model pages. We have enough papers to give an input. Interested can use the Contact Form. Corrections are very welcome, pictures naturally too.
Hits: 2744 Replies: 0Admiral coding in the early 60s on Y plus 4-digit models
In 1960/61 Admiral started a rather big range of small radios with or without clock or alarm clock with a coding starting with Y, followed by 4 number digits. But the start was with Y7.., Y8.. and Y9.. - an Y with 3 number digits. This range ended probably with Y86.. in 1963/64. In that period there is only a very few models which do not fit into this system.
Each of the chassis family can have a different system of cabinet names and color scheme.