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Forum » Manufacturer's / brands history » MANUFACTURERS and TRADE NAMES (present in the museum) » EXHIBITION: Dieter RAMS - LESS BUT BETTER
Vincent de Franco
Vincent de Franco
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05.Apr.15 14:53

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Version française ICI

Exhibition Dieter Rams - Less but better

24 Rue Saint Roch

75001 Paris


from 1 to 15 June 2015

On the occasion of Designer's Days 2015, Yves Couchau, Grégory Mesrié and Ivan Mietton present the first retrospective on Dieter Rams in France.

The creations of Dieter Rams, a German architect by his education, are strongly influenced by the Bauhaus movement and the Art School of Ulm in Germany.

Closely associated with the products of the company BRAUN of which he was head of design between 1961 and 1995 and the functionalist school of industrial design, Dieter Rams is the author of 10 principles of good design of objects.

Good design:

  1. is innovative
  2. makes a product useful
  3. is aesthetic
  4. makes a product understandable
  5. is unobtrusive
  6. is honest
  7. is long lasting
  8. is thorough down to the last detail
  9. is environmentally-friendly
  10. is as little design as possible

In 1955, BRAUN, the German giant appliance manufacturer, begins to put different products on the market, breaking with the former way of doing design and also with what competition was doing.

A product has therefore been well studied and convenient to use. It must be functional (easy to understand, ergonomic), aesthetics (harmonious, pleasant, neutral, simple, discreet) and social (long life before renewal).

The technological complexity of objects merges with clean lines and minimal colors (mostly black and white, sometimes tending towards gray or metal). Only the control buttons, usually red, stand out from the flat surfaces of plastics, aluminum or wood. Design is at the service of function, and practical: it shall never be a means to express only design.

The exhibition is the first retrospective of the work of Dieter Rams in France.

The exhibits are BRAUN objects but show also a part of Dieter Rams work for the Vitsœ furniture brand.

From a functional design, the products made by Rams are ergonomic. No follow-the-fashion design or random arbitrary design methods at BRAUN; instead, a continuous and logical strategy: the usage of the object in its context.

This exhibition presents a selection of iconic pieces made from the 50s up to more recently, such as the iconic "wall-mount" stereo system TS45, the T1000 radio, the SK4 turntable and the T3 radio (the ancestor of the Apple ipod).

Available for sale, these products, like many of Dieter Rams' achievements (coffee makers, calculators, radios, audio-visual equipment, home appliances, office products) are among the many prestigious museum collections like the MoMA in New York and the Centre Pompidou in Paris.

The exhibition will take place at:

Espace 24B

24 Rue Saint Roch

75001 Paris


from 1 to 15 June 2015

Press Contact: Gregory Mesrie or +33 (0)6 89 31 53 85

This article was edited 05.Apr.15 18:55 by Vincent de Franco .